What to Charge for Sponsored Content


UK influencer rates for sponsored posts and videos

Do you ever wonder what to charge for sponsored posts, videos and Instagram images?

Over the past few months, the bloggers, vloggers and influencers in our community have been telling us about what they charge for sponsored blog posts, Instagram posts and social content.

Today, we’re sharing highlights of the 2018 Influencer Rate card, so you can see, as an influencer, what are the typical rates charged by others in your industry.

Below you’ll find some guidelines on what to charge for different types of sponsored content and posts, you’ll find two figures.

The first number refers to the average rate influencers report as being their “typical” fee for sponsored content. The second figure is the average “top rate” that influencers have achieved in the past 12 months for a single piece of content.

what to charge for sponsored posts

Of course, it goes without saying that these are average rates.

We are very aware that some influencers may be able to charge more than these rates, because you offer exceptional photography, additional licensing rights, or a niche audience that is especially valuable to a brand. Often influencers will bundle together content, making it difficult to identify what the rate is for each specific piece of content or activity.

Your rates will also depend hugely on your follower numbers and video or page views. Brands will understandably pay a premium for content that’s going to be seen by more people.

That said, we hope you’ll find this a useful starting point if you are negotiating sponsored content, or looking to commission sponsored content from UK influencers, and you’re unsure about rates.

Get Your FREE Copy of the 2018 Influencer Rate Card:

The Influencer Rate Card explains: 

  • Typical and top rates for sponsored Instagram content, based on follower numbers
  • Typical rates for hosting Twitter parties and attending real-life brand events
  • What to charge for sponsored posts, based on your page views
  • Rates for sponsored posts on Facebook based on your page’s audience
  • What to charge for sponsored video

Want to know more?

If you’re a UK social media influencer and you’re registered with one of our influencer communities, then you can download a FREE full copy of the 2018 Influencer Rate Card.

If you’re not already registered with us, then now’s your opportunity – just click on the relevant link below, and you can join our community and apply to work on brand campaigns with our clients. Members of our community also have regular event invitations, free downloads and tutorials, access to webinars and much more.

  • Parenting Influencers – join the Tots100 community here.
  • Lifestyle Influencers – join the HIBS100 community here.
  • Food Influencers – join the Foodies100 community here.
  • Travel Influencers – join the Trips100 community here.

If you’re representing a brand, either as a PR, marketing or SEO professional, then simply complete the form below to receive your free copy of the 2018 UK Influencer Rate Card.

Fill out my online form.



Sally is the founder of Trips100, along with several other blogging communities. She's a keen traveller and loves exploring the world with her 9 year old daughter and sidekick, Flea.

Discussion2 Comments

    • Hi Suzanne

      If you’re a blogger, you’ll find the link in your Trips100 account. Otherwise, complete the form and the report will be sent to your email 🙂

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So You Know...

As you've likely heard and seen, there's an increasing focus on the authenticity of follower growth and engagement on social platforms across the Influencer Marketing community. The platforms themselves have taken measures to deter inauthentic activity and brands now more closely scrutinise the audiences of the influencers with whom they are partnering.

The Flea Network has implemented a system that will detect abnormal spikes in following and engagement, and flag these properties. Of course, such spikes can often be attributed to viral posts or high-profile brands that bring greater exposure to some content.

If one of your social accounts is flagged by our system without an obvious reason, we may reach out to you for assistance in understanding it. If we find any influencer has artificially inflated their audience size or engagement using paid acquisition or automated, third-party tools, we will remove them permanently from our influencer community.

Feel free to reach out to us at bloggers@fleaenterprises.com with any questions or comments.

Thank you!

The Flea Network Team

Got it!